A New Electric Company
The Electric Company of the 70’s made literacy funny and hip for kids by channeling the pop culture of its time. The all new Electric Company will reinvent the popular show for today’s 6-9 year olds as a multi-screen and outreach educational experience! It’s a whole new show for a whole new generation, so don’t expect Morgan Freeman as Easy Reader or Rita Moreno to holler “Hey, you guyyyyys!!”
The all new ELECTRIC COMPANY, produced by Sesame Workshop and premiering on PBS KIDS GO! in January 2009, will reinvent the popular show for today’s six to nine year-olds. In addition to a national broadcast and a richly interactive online environment, Sesame Workshop and PBS KIDS GO! will implement community-based outreach activities. THE ELECTRIC COMPANY platforms focus initially on TV, outreach, and broadband, but will extend over time to include books and other print materials, portable media, hand-held and console games.
I’ve got some fond memories of the (mute) Spider-Man segments. I hope kids will enjoy this new version of the show, as I did with the original one.
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December 3rd, 2008 at 3:51 am
i couldn’t watch the beginning of the original. the whole “HEY YOU GUYYYYYS!” scared the heck out of me. the spider-man was cool, for what i can remember, considering this was the late seventies. what i can remember, was watching it over at the babysitters. i think my mom wouldn’t let us watch it at home. something about wanting my brother and me outside all day.