Nintendo challenges gaming basics
There is a good article at BBC about Nintendo’s next generation console and how it is innovating its own path.
[The] Revolution aims to shake the basic formula of gaming to attract new people to the world of gaming, says Nintendo.
As with any new ideas and innovations there are risks involved. Innovation is a spark that keeps businesses and people moving ever onward and upward. Without innovation, new products, new services, and new ways of gaming would never emerge. We would be forever stuck doing the same old games the same old way.
Changing the basic formula to attract other than hard core gamers is key to the next generation, and Nintendo has learned a lot about how to do that through innovative ways to play games.
Innovation is a way to create new markets and new customer groups. Nintendo is taking a risk of innovating themselves away from the average gamer, if consumers don’t find these changes to their liking. But without risk there are no rewards. If this next generation console is accepted by the masses and the popularity grows into new areas of gamers, then Nintendo will have reached its goal of expanding their consumer market and becoming more commercially successful.
Nintendo is an entertainment company. We do sell hardware and software, but what we are producing is entertainment.
I’m all for innovation and I’m continually impressed and entertained by Nintendo’s creativity and look forward to what they have for us in the future.
